Back Hunit operates a Software as a Service (SaaS) platform enabling lawyers and financial professionals to digitalise paper-based investments in the alternative investment space, delivering them operational efficiencies, reduced risk and new possibilities for reporting and secondary trading. We spoke to Aaron Powers, chief executive, about the company's growth plans and the UK's importance in driving that growth. What does your company do? “Hunit is a company that provides a software to service toolkit to legal professionals that are working in or for the alternative asset industry. There is somewhere in the region of a £1tn a year of newly issued alternative asset instruments being issued globally - structured investments such as hedge funds that don't currently have a public market - that are still being governed by analogue agreements such as paper documents with wet signatures. This sector is very ripe for digitalisation and the features that it brings, providing a way into assets that investors don't currently have today and providing them with a digital experience in terms of reporting and up-to-date valuations. When it comes to financial services and law, London is the pre-eminent destination. In terms of access to capital for the growth of the company and to customers, the UK is hard to beat. As the City of London is a critical sales market for us, it's important to have a presence here Tell us about your UK and global operations. We have always been a global organization - we were originally a Norwegian company and so have a legacy Oslo office. While small compared to the UK, Norway punches above its weight for alternative assets, primarily because of the oil and gas and maritime industries. We also have a tech team in New Orleans in the US, but are planning rapid growth of this function in the UK as well. But when it comes to financial services and law, London is the pre-eminent destination. In terms of access to capital for the growth of the company and to customers, the UK is hard to beat. As the City of London is a critical sales market for us, it's important to have a presence here. Overall we are 13 people currently, but we are scaling quickly. What are the benefits of being UK based? The type of world that we increasingly live in from a financial services perspective is global in nature and that's where the City of London is essentially unbeatable. From a tech industry perspective, the Midlands [in the UK] is underexploited. There is a hub that is being developed partly under the umbrella of the University of Birmingham and we have developed a positive relationship with them which we intend to deepen. There is also SuperTech, where they are, amongst other things, refurbing a factory building in town and turning it into a fintech hub. So, alongside London, a large portion of our staffing will be in Birmingham. From a tech industry perspective, the Midlands [in the UK] is underexploited …so, alongside London, a large portion of our staffing will be in Birmingham. What are your company's growth ambitions and how does the UK feature in these? The UK is central to our global growth ambitions – it represents both a sizeable portion of the global alternative asset sector and potentially the best location worldwide for developing and funding a high-growth trans-national organisation. From our base here, we are preparing a sales presence in North America, Singapore and Dubai. You cover these areas and you cover 90-odd per cent of the global alternative asset sector. Share: Share to LinkedIn LinkedIn Share to Twitter Twitter Share to Facebook Facebook Share to WeChat WeChat Share to WhatsApp WhatsApp Share to Email Email Related content Case Study FinTech North | Bringing together the Fintech community in the Northern Powerhouse Apr 2023 - FinTech North is a collaborative network of fintechs across the North of England that fosters growth and facilitates connections through forums and events FinTech North | Bringing together the Fintech community in the Northern Powerhouse Case Study Praetura Ventures | underpinning tech in the North Apr 2023 - Launched over 10 years ago, Praetura Ventures underpins the North’s thriving tech scene, providing funding to dozens of small and medium sized enterprises Praetura Ventures | underpinning tech in the North Case Study Taina | transforming regulatory compliance into a competitive advantage Mar 2023 - TAINA is an award-winning regtech business that aims to transform regulatory compliance into a competitive advantage for financial institutions and their service providers. Taina | transforming regulatory compliance into a competitive advantage Case Study Legatics | providing a clearly tracked digital audit trail Mar 2023 - Legatics is a UK technology company whose software allows legal teams to run legal transactions online, cutting out laborious administrative tasks and giving clients ongoing visibility. Legatics | providing a clearly tracked digital audit trail